Small Business Marketing Know-How
Practical Skills Even Most MBA Courses Don't Cover

Get More
Clicks, Conversions
and Sales

Without Adding A Dime
To Your Marketing Budget

Write Like A Madman University has the most complete, original, online marketing and copywriting courses
specifically designed for small business entrepreneurs

Professionalize Your Marketing Skills and Talents

With WLAM U's Online Marketing And Copywriting Courses

Eight Step-by-Step Courses and Tutorial Packages that bring results.
Check out our #1 Signature Online Copywriting Course, Write Like A Madman (And Make Money Like Crazy), Alan Tarr's acclaimed 13 video, 30-piece, multi-media Copywriting, Branding, Structure, and Design course. You can become a Darn Good Copywriter and help your business get more traffic and sales while saving money.
Website Power Formula Revealed: Radical WebPower, my new, 10-piece, multi-media game-changer Website Science Course showing you the most effective ways to craft and structure your websites and landing pages to get more clicks, conversions, and customers.  It's the first real change in website strategy since the stone age.
Seven How-To Toolboxes with Over 270+ Original Articles, Guides, Tips, TWIZDOMS™, Videos and Audios written and/or edited by Master Copywriter Alan Tarr. 

The Essence of Marketing is your MESSAGE; the Essence of your Message is COPYWRITING.

Rated 4.91 out of 5 (106 reviews) by seminar participants and WLAM subscribers.
The #1 Reason businesses and non-profits lose sales is the lack of a powerful marketing message. (Source: A study by the prestigious Wharton School Of Business, University of PA)   Professionalize your marketing message with WLAM U.

You Learn Faster thanks to crisp, clear, concise, writing supported by over 410 Illustrations, Charts, Case Studies, and Real-World Examples that bring the facts to life. Now that's Small Business Marketing Know-How!


Who Profits From Write Like A Madman University?

Small Business Entrepreneurs and Marketers–especially those with a business website.

NON-PROFITS need income too.  Marketing is just another way of saying Community Outreach.  You'll discover the right way to convey benefits to your donors to ensure sustained giving.
Copywriters and anyone interested in discovering The Techniques & Secrets of the World’s Best Copywriters.
Marketing Advisors, Coaches, and Website Designers–elevate your skills and knowledge base to better help your clients succeed.


This site is dedicated to small business entrepreneurs and marketers.

People I admire. I love your Courage, your Knowledge, and your Passion. Write Like A Madman University is my way of helping you achieve success.

Write Like A Madman University (WLAM U) is your personal marketing How-To resource. Discover the techniques, strategies, and secrets for getting better results from your websites, landing pages, ads, emails, and much more. It’s all original content, written or edited by me, and not available elsewhere.

I want small business entrepreneurs and copywriters everywhere to “learn and prosper”.

Welcome! Click Alan's Video

Alan Tarr, Creator of Write Like A Madman

My Story

My name is Alan Tarr, Chief Content Officer of Write Like A Madman, and I to write.

I’ve written jingles, jokes for TV (Merv Griffin Show), song parodies for MAD Magazine (another tie-in to the “Madman” title), and even wrote and published four songs of my own. Mostly though, I’ve spent over 30 years writing dynamic marketing and conversion copy for clients large and small. I started at a top-five Madison Avenue ad agency, and authored four books on marketing, branding and copywriting. 

I was in heaven.

A Revelation

One day it hit me…I was making other people millions but being paid peanuts.

Right then and there, I became a small business entrepreneur wannabe. Since that time I founded and marketed four businesses of my own. Happily and Successfully.

Since 2002, I’ve worked with or trained over 3,000 budding copywriters and business owners in the Techniques and Secrets of the World’s Best Copywriters.  I never thought anything could be better than my in-person seminars...but I was wrong.

I presented a series of nine seminars and workshops.  To get the most value, folks had to attend most of them.  That was impractical.  So when the pandemic cancelled all in-person events for over a year, it was time to reevaluate.

What If...

What if...I could redo all my materials into courses, tutorials, and toolboxes designed for efficient online learning? 

Then, everything I presented in those nine workshops - and more - would be available to entrepreneurs and copywriters 24/7/365. 

A monumental task.  I worked night and day for 14 months straight to get to a point where all my multi-media presentations were updated and organized into a wealth of "How-To" training.  5  Courses, 3 Tutorials, and 7 Toolboxes.  Everything.  Videos, Audios, Guides, Check Lists, Templates, Tips, and more.  Over 330 individual items...including a goodly number of brand-new pieces.  And now (whew!) it's finally here for you in Write Like A Madman University - Practices, Techniques and Secrets I learned from the masters, and perfected over 30+ years. 

I'm so lucky to be able to share my expertise and love of copywriting, web content, and brand building with you - my brothers and sisters in entrepreneurship and copywriting. 


This Program Works

We tried out my Small Business Know-How conversion copywriting principles and techniques on some of my clients and their results were nothing short of amazing.

Increases ranged from 15% to 100% and more. Just from knowing which words and images to use and not use, and how to put it all together.

Then I learned something totally unexpected. When entrepreneurs are equipped with the tools and techniques of branding and messaging from Write Like A Madman University's online Copywriting courses, the passion that’s in their hearts and in their heads comes shining through and produces some of the most compelling marketing you can imagine.

So you can decide if WLAM U is right for you, I invite you to watch the first video of Write Like A Madman And Make Money Like Crazy, absolutely FREE. In this 13-minute session, you’ll start on your way to increased responses, conversions and sales by learning to apply the Secrets Of The World’s Best Copywriters.  Watch Now

Take A Virtual Tour Of Write Like A Madman University

[Note: I named our site in honor and respect for the heads of the great agencies I learned from and wrote for. The people
who were the inspiration for the hit TV series, “Madmen”.]



Is Write Like A Madman
University Right For Me?

Here’s One Quick Way
To Find Out-
Watch The First
Video Session

Website Power · Copywriting · Hi-Impact Marketing · Branding · Strategy · Psychology

Write Like A Madman University provides you with the perfect blend of “How-To” Courses, Tutorials, and Marketing Toolboxes overflowing with hundreds of quick-access videos, audios, and TWIZDOMS™ to help you get your marketing right every time. So, let’s grab a look at the first video session of my Signature 13-Video, 30-piece online Copywriting Course, Write Like A Madman (And Make Money Like Crazy). Watch it now and then we’ll talk turkey.

This is the first of 13 Video Sessions of our Signature online Copywriting Course, Write Like A Madman (And Make Money Like Crazy) Watch it now and then we’ll talk turkey.

"All Copywriters Must Understand Business, and All Businesspersons Should Learn Some Copywriting"

You don’t have to be satisfied with the choice between meager marketing results or spending huge bucks on overpriced consultants who guarantee nothing.  Or buying more and more ads that may bring in more leads - but at the same high cost per lead.  Unacceptable.

Imagine...being able to create a unique, powerful Marketing Message.  And having the skill to improve your results with compelling headlines, taglines, and content for your website, brochures, landing pages, sales letters, press releases, blogs, mailers, social media posts, and ads. 

Imagine...having the skills to lay out your website professionally, using Logical Thought Sequence, Eye-Tracker placement, and proper CTA timing.

Imagine...seeing the positive, with a significant boost in your ROI.  And you can do this without increasing your marketing budget by one thin dime.  This could be you when you enroll in Write Like A Madman University.

You Will Learn How To:

Professionalize your Copywriting Skills and Talents

Apply the Techniques and Secrets of the World’s Best Copywriters
Create Powerful and Compelling Marketing Messages
Set forth a Value Proposition that brings buyers
Craft Winning Headlines and Tag Lines
Write Dynamic and Memorable Conversion Copy
Write Max Impact Emails that Get Opened, Get Read, and Get Results
Structure your Logical Thought Sequence the Professional Way
Build a World-Class Website designed to generate Clicks, Conversions and Customers

…and much, much more

Sounds Great…But What’s It Cost?

OK…here’s where loads of marketers try to impress you with the “Incredible” Value you’re getting.

(Here’s a dirty little secret, incredible means “not to be believed”.)  “A $22,458 value, for only $2995.” Or “A $39,550 value for only $3997”. Who really believes any of this?  I prefer to deal with Real Value.  For instance, I hold two-day workshops in Write Like A Madman (And Make Money Like Crazy) - the same content as the online Copywriting course.  Private sessions are $2,900; Group sessions are $1750.  And…that doesn’t include my new second Signature Course, Radical WebPower. (sold separately online for $396 or $33/mo. for 12 months).  SPECIAL BONUS - Radical WebPower is now INCLUDED FREE with all three plans. (Limited Time Offer).

Guaranteed Real Value at a truly affordable price.  Lifetime enrollment from only $97-$117/month for 12 months.

A Life's Work

I put a lifetime of training, research, practical experience, and over 330 pieces of all-original content into WLAM U because it’s my passion and because it can make you a better marketer and copywriter...and make and save you tens of thousands every year. 

Remember, you're never alone.  I'm just an email away if you have questions or need some personal assistance or mentoring.

How Do I Get Started?

Pick the plan that best suits your needs - Master Copywriter, Master Marketer, or "The Whole Enchilada". 

And's a lifetime enrollment paid in 12 easy, interest-free installments.   Plus, you get my personal, 100% satisfaction, 30-day money back guarantee.  So really, what have you got to lose except maybe under-performing websites, landing pages, advertisements, and email campaigns.

Enroll now - start boosting sales in a week or two.

To Get Master Copywriter:
To Get Master Marketer:
To Get The Whole Enchilada:
Will Write Like A Madman University help you boost your clicks, conversions, and customers? I believe it absolutely will. One significant change in your website, email campaign. or ads can easily bring you many times the entire lifetime cost of WLAM U.

Learn and Prosper,

Alan Tarr
Founder and Chief Content Officer

PS– Remember, if you want to continue to struggle, don’t change a thing. If, however, you want to make more sales, more money and have the life you want and deserve – become a part of Write Like A Madman University today. Do it now, while you’re thinking about it and start boosting your business right away.