6 Reasons Why Franchisors Fail
Why Franchisors Fail is a hotly debated issue in this industry. Money, Arrogance, Greed and Unjustified Expectations are often at the core.
Thinking of franchising your business? We’ve seen many companies succeed and some fail. Virtually all franchisors that don’t make it commit one (and usually more) of these six fatal, but avoidable, errors.
- The franchise concept is flawed.
- Franchisor lacks a simple, compelling, easy-to-remember message.
- Franchisors are not franchising experts, but they act like they are.
- Their budget is unrealistic.
- They lack a professional sales program and materials.
- They are blissfully unprepared for the unforeseen.
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If you’re new to franchising, I recommend contacting Jack Eberenz at Jack@Franway.com to get an insight into your prospects for success. Jack is one of the top franchise consultants in the country. The difference I found with Jack is that he’s also the Chairman of the Board of a franchisor with over 75 franchised units.
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