This is all about Marketing Strategy and Marketing Tactics. Understand the difference or you’ll waste time and money.
What Is Your Marketing Strategy?
Whenever I do marketing workshops, I always ask folks to “tell me something about your marketing”. Here’s a sample of the responses I get.
- “We do radio spots on WXYZ”
- “I send postcards to 5000 homes in my area
- “We place brochures at the Chamber of Commerce”
- “I go to lots of networking events”
- “We do pay-per-click-thru and e-mail campaigns”
Here’s the problem. All of these are TACTICS. Almost nobody thought to tell me about their STRATEGY! And there is a difference.
TACTICAL Marketing Is The Delivery System For Your Message
TACTICAL Marketing is HOW & WHERE you market. Websites, Brochures, TV, Radio, Direct Mail, Online, E-Mail, Social Media, Radio, Signage, Trade Shows, Telemarketing, Groupon, even Networking. Learn the secrets of the world’s best copywriters.
It‘s also WHEN you market. Seasons, Holidays, Events (like Back-To-School, Annual or Semi Annual “Sales”, etc.)
Marketing Strategy IS Your Unique Killer Marketing Message
Strategic Marketing is WHAT you say…
- Your Story
- Your Brand
- Reasons to Buy from You (Benefits)
Create Your Strategy First
Create as compelling a message as possible before you go to the trouble and expense of delivering it. Without a consistent, compelling message, your marketing tactics will not work.
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