The Copywriters Secret: The AIDA Code

Learn the Copywriter’s Secret of how to maximize your response rate with every marketing piece you create.

No matter how or where you’re marketing your business, to be effective your message must contain Four Essential Elements professional copywriters have known about forever!  We call it the AIDA Marketing Code – Attention, Interest, Desire and Action.  A true Copywriter’s Secret.

Attention

There’s a ton of clutter out there so you really do need to grab people’s attention quickly – in about 3 to 5 seconds.  Or else they’re off to another page, another website, or simply tune you out.  Grab their attention with your first words and images – the money-making headline.

Interest

To get attention is one thing, to keep it is another.  The professional copywriter accomplishes this with sub-headlines or an interesting first paragraph.  The goal is to interest the reader or listener so they want to learn more.

Desire

Next, use benefits to channel interest into desire!  Change their life!  Show them how they can be great looking, healthy, financially secure, admired or even envied, thanks to your product.

Action

Finally you need to turn that interest and desire into action!!  Because that’s what conversion copywriting is all about.  Tell them what to do next.  Make it as clear and easy as possible…and convert more readers into customers.

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Author’s Note:

Many business owners need help in crafting their branding statements, advertising, online web copywriting and content, press releases and the like.  I encourage you to find a good branding strategy consultant/professional copywriter who can take what’s in your heart and your head and put it in a way that will let you reach your goal of educating your prospects, allowing them to conclude they would have to be raving lunatics if they didn’t do business with you.  If you’re looking for a good online digital copywriting course, kindly check out Write Like A Madman And Make Money Like Crazy, my 13-Video, 41-piece multi-media tutorial.  Click here to watch the first video Free.

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