Take Away The Risks Of Buying… And Make More Conversions And Sales

Conquer your customer’s “fear of buying” for More Conversions And Sales 

Learn Conversion Copywriting For The Web

When a prospect comes face-to-face with a good marketing message, every move they make requires a decision on their part.  Shall I stay or shall I leave?  Am I in the right place?  What’s in it for me?  Shall I scroll down and read some more?  Do I click-thru as they ask, or click away?  Do I buy now, or forever keep my money?

Each time your readers take an action you want them to take, like scrolling down, reading more, watching a short video, etc., they have chosen to give you a “Mini-Yes”.  A good conversion copywriter, will happily escort the prospect down the page, through a few mini-yesses until they come to a key or major decision point (usually having a Call-To-Action (CTA) button.)  Now the mini-yes is about to turn into a major YES with the click-thru, the Subscribe Now, or the Set-Up Account button.  And here’s where the “fear of the unknown” starts.

How To Turn Anxiety Into A Major YES

For all who sell to remote customers either online, via catalog or by direct marketing, here is a virtually foolproof way of increasing your website conversions and direct sales.  Remove the barriers to buying from your customers as much as possible.

When consumers buy remotely – especially when they haven’t done business with you before – there is always some fear present.  Will I get what I ordered?  Will it be as described?  Do I have that much money?  Maybe it won’t fit or the color won’t be as shown?  What if it breaks?  Or if I just don’t like it?

It is a critical goal of your marketing to alleviate the fear by using Risk Reducing, trust-inspiring measures such as:

  • Unconditional Money-Back Guarantee
  • Try it before you buy it
  • No restocking fee
  • Easy payment plan
  • Perfect fit Guarantee
  • Strong product warranty

Do this and customers will feel more confident in buying from you – and that leads to more sales.  And here’s a FREE 4-5 minute QUIZ you can take to find out how your website scores in being ready to capture those conversions.

Now that’s a MAJOR YES!

Note:  If you’re a copywriter wannabe, make sure you learn (even via a digital copywriting course) from a professional copywriter.  I’m pleased to be the Madman Copywriter who created a complete 13-Video, 41-piece, multi-media course on Marketing, Copywriting, Websites, and Branding, Write Like A Madman And Make Money Like Crazy.  AND You Can Watch The First Video Free.

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