Conquer your customer’s “fear of buying” for More Conversions And Sales
Learn Conversion Copywriting For The Web
When a prospect comes face-to-face with a good marketing message, every move they make requires a decision on their part. Shall I stay or shall I leave? Am I in the right place? What’s in it for me? Shall I scroll down and read some more? Do I click-thru as they ask, or click away? Do I buy now, or forever keep my money?
Each time your readers take an action you want them to take, like scrolling down, reading more, watching a short video, etc., they have chosen to give you a “Mini-Yes”. A good conversion copywriter, will happily escort the prospect down the page, through a few mini-yesses until they come to a key or major decision point (usually having a Call-To-Action (CTA) button.) Now the mini-yes is about to turn into a major YES with the click-thru, the Subscribe Now, or the Set-Up Account button. And here’s where the “fear of the unknown” starts.
How To Turn Anxiety Into A Major YES
For all who sell to remote customers either online, via catalog or by direct marketing, here is a virtually foolproof way of increasing your website conversions and direct sales. Remove the barriers to buying from your customers as much as possible.
When consumers buy remotely – especially when they haven’t done business with you before – there is always some fear present. Will I get what I ordered? Will it be as described? Do I have that much money? Maybe it won’t fit or the color won’t be as shown? What if it breaks? Or if I just don’t like it?
It is a critical goal of your marketing to alleviate the fear by using Risk Reducing, trust-inspiring measures such as:
- Unconditional Money-Back Guarantee
- Try it before you buy it
- No restocking fee
- Easy payment plan
- Perfect fit Guarantee
- Strong product warranty
Do this and customers will feel more confident in buying from you – and that leads to more sales. And here’s a FREE 4-5 minute QUIZ you can take to find out how your website scores in being ready to capture those conversions.
Now that’s a MAJOR YES!