If You Don’t Have A Website – Get One Now.
Are you in business, or planning to start a business? Then you absolutely, positively should have a website. If you don’t have a website – get one now.
Once you have one, here’s a check list to make sure it’s doing its job.
A website fulfills two basic functions for the average (non e-tail) small business:
- Gives you credibility. It proves you are real.
- Acts as a detailed brochure. Here’s who we are, what we do and how you can benefit from doing business with us. It’s an expandable brochure that never goes out of date because you can make changes, add products or announce special events quickly, easily and virtually without cost.
The Only Thing Worse Than Having No Website Is Having A Lousy Website
Prospects and customers alike judge you by how you communicate. And it is the perception they get from their contacts with you that determine whether or not they are likely to start or continue doing business with you. A website is your most critically important communication and education tool.
If you have a website, now is the time to take a critical look at it to determine whether it is helping, hurting, or doing nothing at all. Here are some things to look for as you do a quick self-evaluation:
- Is your website easy to read and pleasing to look at?
- Does it convey a unique and compelling message about your company?
- What does a visitor see? Does your homepage grab the viewers attention and tell them what you do and how you can help (in 8 seconds or less)?
- Is your website optimized? Does it boost Conversions and Click-Thru’s?
- Are there interesting images on the site relevant to what you do?
- Is there at least one personal video on your site?
- Do you offer any free educational information – such as a blog – to help your prospects as they do business in your industry?
- Are there testimonials or reviews conspicuously placed on you homepage?
- Do you have an opt-in offer?
- Can a visitor easily navigate through your site?
- Is your site built according to the best Small Business Website Techniques?
[* As of 2014, eight seconds is the average attention span of an adult human. By way of comparison, goldfish have an attention span of nine seconds. : ) ]
What If You Don’t Know If Your Website Comes Up Short? Take A QUIZ! Seriously.
What if it’s not producing and you don’t know WHY? . How do you improve it? Here’s Step One – Take this very short, but very helpful Free QUIZ. Answer the questions as best you can and get the results. Once you have those, you’ll at least be pointed in the right direction.
Once you know what’s wrong, re-do it. Redesign it immediately. The longer you allow a lousy website to be your main interaction with prospects, the worse it will be.
A good website opens your door to new clients; a lousy website sends them running into the arms of your competitor.
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Many business owners need help in crafting their branding statements, advertising, online web copywriting and content, press releases and the like. I encourage you to find a good branding strategy consultant/professional copywriter who can take what’s in your heart and your head and put it in a way that will let you reach your goal of educating your prospects, allowing them to conclude they would have to be raving lunatics if they didn’t do business with you. If you’re looking for a good online digital copywriting course, kindly check out Write Like A Madman And Make Money Like Crazy, my 13-Video, 41-piece multi-media tutorial. Click here to watch the first video Free.