Small Business Marketing Know-How
Practical Skills Even Most MBA Courses Don't Cover

Write Like A Madman University is the most complete, original, online marketing resource
specifically designed for small business entrepreneurs

Discover How To Craft And Structure Hi-Impact, Hi-Return Outreach

Dozens of Strategic Solutions for virtually every concern

Eight Step-by-Step Courses and Tutorial Packages that bring results.
Check out our #1 Signature Course, Write Like A Madman (And Make Money Like Crazy), Alan Tarr's acclaimed 13 video, 30-piece, multi-media Copywriting, Branding, Structure, and Design course. You can become a Darn Good Copywriter and help your business get more traffic and donations.  And every Non-Profit needs at least one good copywriter.
Website Power Formula Revealed: Radical WebPower, my new, 10-piece, multi-media game-changer Course on the most effective way to craft and structure your websites and landing pages to get more clicks, conversions, and contibutors.  It's the first real change in website science and strategy since the stone age.
Seven How-To Toolboxes with Over 270+ Original Articles, Guides, Tips, TWIZDOMS™, Videos and Audios written and/or edited by Master Copywriter Alan Tarr.Rated 4.91 out of 5 (106 reviews) by seminar participants and WLAM subscribers.

The #1 Reason businesses and non-profits lose sales/donors is the lack of a powerful marketing message. (Source: A study by the prestigious Wharton School Of Business, University of PA)   Professionalize your marketing message with WLAM U.

You Learn Faster thanks to crisp, clear, concise, writing supported by over 410 Illustrations, Charts, Case Studies, and Real-World Examples that bring the facts to life. Now that's Know-How!


Who Profits Most From Write Like A Madman University?

Small Business Entrepreneurs and Marketers–especially those with a business website.

NON-PROFITS need income to do good.  Marketing is just another way of saying Community Outreach.  You'll discover the right way to convey benefits to your donors to ensure sustained giving.
Copywriters and anyone interested in discovering The Techniques & Secrets of the World’s Best Copywriters.
Advisors, Coaches, and Website Designers–elevate your skills and knowledge base to better help your clients succeed.


This site is dedicated to for profit small business entrepreneurs and non-profit leaders.

People I admire. I love your Courage, your Knowledge, and your Passion. Write Like A Madman University is my way of helping you achieve success.

Write Like A Madman University (WLAM U) is your personal marketing How-To resource. Discover the techniques, strategies, and secrets for getting better results from your websites, landing pages, ads, emails, and much more. It’s all original content, written or edited by me, and not available elsewhere.

I want entrepreneurs, non-profit leaders and copywriters everywhere to “learn and prosper”.

Welcome! Click Alan's Video

Alan Tarr, Creator of Write Like A Madman

My Story

My name is Alan Tarr, Chief Content Officer of Write Like A Madman, and I to write.

I’ve written jingles, jokes for TV (Merv Griffin Show), song parodies for MAD Magazine (another tie-in to the “Madman” title), and even wrote and published four songs of my own. Mostly though, I’ve spent over 30 years writing dynamic marketing and conversion copy for clients large and small, for profit and non-profit. I started at a top-five Madison Avenue ad agency, and authored four books on marketing, branding and copywriting. 

I was in heaven.

A Revelation

One day it hit me…I was making other people millions but being paid peanuts.

Right then and there, I became a small business entrepreneur wannabe. Since that time I founded and marketed four businesses of my own. Happily and Successfully.

Since 2002, I’ve worked with or trained over 3,000 budding copywriters, non-profit leaders, and business owners in the Techniques and Secrets of the World’s Best Copywriters.  I never thought anything could be better than my in-person seminars...but I was wrong.

I presented a series of nine seminars and workshops.  To get the most value, folks had to attend most of them.  That was impractical.  So when the pandemic cancelled all in-person events for over a year, it was time to reevaluate.

What If...

What if...I could redo all my materials into courses, tutorials, and toolboxes designed for efficient online learning? 

Then, everything I presented in those nine workshops - and more - would be available to entrepreneurs and copywriters 24/7/365. 

A monumental task.  I worked night and day for 14 months straight to get to a point where all my multi-media presentations were updated and organized into a wealth of "How-To" training.  5  Courses, 3 Tutorials, and 7 Toolboxes.  Everything.  Videos, Audios, Guides, Check Lists, Templates, Tips, and more.  Over 330 individual items...including a goodly number of brand-new pieces.  And now (whew!) it's finally here for you in Write Like A Madman University - Practices, Techniques and Secrets I learned from the masters, and perfected over 30+ years. 

I'm so lucky to be able to share my expertise and love of copywriting, web content, and brand building with you - my brothers and sisters in entrepreneurship and copywriting. 

I Have A Soft Spot For Non-Profits

Having worked closely with some non-profits throughout my career, I developed a great respect for those who put the good of others before their own.  My dear Miss Kathleen has worked for a NPO for 30 years.  She gets more benefits than a big salary could ever provide.  I admire my godson, who worked for three non-profits as COO, and now helps other NPO leaders by consulting with them.  I believe strongly that bringing my writing and marketing talents to non-profits is the best way to pay it forward.


This Program Works

We tried out my Small Business Know-How conversion copywriting principles and techniques on some of my clients and their results were nothing short of amazing.

Increases ranged from 15% to 100% and more. Just from knowing which words and images to use and not use, and how to put it all together.

Then I learned something totally unexpected. When for-profit and non-profit leaders are equipped with the tools and techniques of branding and messaging, the passion that’s in their hearts and in their heads comes shining through and produces some of the most compelling marketing and outreach you can imagine.  They've proven a silly little saying I have, "You don't have to chase profits to love marketing."

So you can decide if WLAM U is right for you, I invite you to watch the first video of Write Like A Madman And Make Money Like Crazy, absolutely FREE. In this 13-minute session, you’ll start on your way to increased responses, conversions and sales by learning to apply the Secrets Of The World’s Best Copywriters.Watch Now

Take A Virtual Tour Of Write Like A Madman University

[Note: I named our site in honor and respect for the heads of the great agencies I learned from and wrote for. The people
who were the inspiration for the hit TV series, “Madmen”.]



Is Write Like A Madman
University Right For Me?

Here’s One Quick Way
To Find Out-
Watch The First
Video Session

Website Power · Copywriting · Hi-Impact Marketing · Branding · Strategy · Psychology

Write Like A Madman University provides you with the perfect blend of “How-To” Courses, Tutorials, and Marketing Toolboxes overflowing with hundreds of quick-access videos, audios, and TWIZDOMS™ to help you get your marketing right every time. So, let’s grab a look at the first video session of my Signature 13-Video, 30-piece Course, Write Like A Madman (And Make Money Like Crazy). Watch it now and then we’ll talk turkey.

This is the first of 13 Video Sessions of our Signature Copywriting and Strategy Course, Write Like A Madman (And Make Money Like Crazy) Watch it now and then we’ll talk turkey.

Become Your Own Marketing Expert

You don’t have to be satisfied with the choice between meager marketing results or spending huge bucks on overpriced consultants who guarantee nothing.  Or with buying more and more ads that may bring in more leads - but at the same high cost per lead.  Unacceptable.

Imagine...being able to create a unique, powerful Marketing Message.  And having the skill to improve your results with compelling headlines, taglines, and content for your website, brochures, landing pages, sales letters, press releases, blogs, mailers, social media posts, and public relations. 

Imagine...having the skills to lay out your website professionally, using Logical Thought Sequence, Eye-Tracker placement, and proper CTA timing.

Imagine...seeing the positive, with a significant boost in your donor acquisition.  And you can do this without increasing your marketing budget by one thin dime.  This could be you when you enroll in Write Like A Madman University.

You Will Learn How To:

Apply the Techniques and Secrets of the World’s Best Copywriters
Create Powerful and Compelling Messages
Set forth a Value Proposition that brings donors

Craft Winning Headlines and Tag Lines
Write Dynamic and Memorable Conversion Copy
Write Max Impact Emails that Get Opened, Get Read, and Get Results
Structure your Logical Thought Sequence the Professional Way
Build a World-Class Website designed to generate Clicks, Conversions and Customers

…and much, much more

Sounds Great…But What’s It Cost?

OK…here’s where loads of marketers try to impress you with the “Incredible” Value you’re getting.  (Here’s a dirty little secret, incredible means “not to be believed”.)

“A $22,458 value, for only $2995.” Or “A $39,550 value for only $3997”. Who really believes any of this?  I won't insult your intelligence. I prefer to deal with Real Value.  For instance, I hold two-day workshops in Write Like A Madman (And Make Money Like Crazy).  Private sessions are $2,900; Group sessions are $1750.  And…that doesn’t include my new second Signature Course, Radical WebPower. (sold separately for $396 or $33/mo. for 12 months).  SPECIAL BONUS - Radical WebPower is now INCLUDED FREE with all three plans. (Limited Time Offer).

Guaranteed Real Value at a truly affordable price.  Lifetime enrollment from only $97-$117/month for 12 months.

A Life's Work

I put a lifetime of training, research, practical experience, and over 330 pieces of all-original content into WLAM U because it’s my passion and because it can make you a better marketer and copywriter...and make and save you tens of thousands every year. 

Remember, you're never alone.  I'm just an email away if you have questions or need some personal assistance or mentoring.

How Do I Get Started?

Pick the plan that best suits your needs - Master Copywriter, Master Non-Profit, or "The Whole Enchilada". 

And's a lifetime enrollment paid in 12 easy, interest-free installments.   Plus, you get my personal, 100% satisfaction, 30-day money back guarantee.  So really, what have you got to lose except maybe under-performing websites, landing pages, advertisements, and email campaigns.

Enroll now - start boosting sales in a week or two.

To Get Master Copywriter:
To Get Master Marketer:
To Get The Whole Enchilada:
Will Write Like A Madman University help you boost your clicks, conversions, and customers? I believe it absolutely will. One significant change in your website, email campaign. or ads can easily bring you many times the entire lifetime cost of WLAM U.

Learn and Prosper,

Alan Tarr
Founder and Chief Content Officer

PS– Remember, if you want to continue to struggle, don’t change a thing. If, however, you want to make more sales, more money and have the life you want and deserve – become a part of Write Like A Madman University today. Do it now, while you’re thinking about it and start boosting your business right away.