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If the success or failure of your business were to ride on one question – this would be it.

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Most marketing people cannot write says ad legend David Ogilvy. Do you want these folks in charge of your marketing message?

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Marketing Is… one of the most misunderstood words in business.

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Most marketing people cannot write says ad legend David Ogilvy. Do you want these folks in charge of your marketing message?

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"In A Blind, Head-To-Head Taste Test, People Chose Tweedledee Two To One Over Tweedledum.” So what?

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Do you have a business with fewer than 500 employees and less than $50 million in revenue?  If so, may I take a moment to thank you for what you do for our economy and our country.

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Learn the secret of how to maximize your response rate with every marketing piece you create.

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Learn the secret of how to maximize your response rate with every marketing piece you create.

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If you want people to read your website, advertisements and brochures – and sales to grow – you must write simple and short.

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Don't get hung up on writing grammatically perfect copy. Get hung up on achieving great results.

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Know Your Audience And Write In Their Language

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I am a professional copywriter. I am not cute. I don’t try to be cute.

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People make buying decisions based on Differences. Don’t be caught flat-footed. Separate your business from your competition. Here’s how…

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Not every marketing piece is perfect the first time around. Here’s a tried and true way of increasing the effectiveness of your messaging.

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Here’s a quick tip on how to write conversational copy and get more readers reading.

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The new “gig” economy is merely a retread idea from the era of specialization.

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