Articles by Alan Tarr
A wide spectrum of topics. All written in Alan's crisp, clean, fun style.
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If the success or failure of your business were to ride on one question – this would be it.
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Most marketing people cannot write says ad legend David Ogilvy. Do you want these folks in charge of your marketing message?
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"In A Blind, Head-To-Head Taste Test, People Chose Tweedledee Two To One Over Tweedledum.” So what?
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Do you have a business with fewer than 500 employees and less than $50 million in revenue? If so, may I take a moment to thank you for what you do for our economy and our country.