It’s What You Say – Not Where Your Ad Appears

What’s in your unique marketing message is ten times more important than how someone discovers it.

Did you ever notice that when advertising sales reps approach most business people, they all suggest the same solution for your “problems”?  Their answer to bringing you more business: “Advertise with us!”

Your marketing and advertising isn’t terribly effective and all they can suggest is you change where your ads appear?  “We reach your target demographic” they spout.  Talk about your self-absorbed, one-trick ponies.

As a veteran copywriter and marketing consultant, I am here to give you a critical Advertising Fact Of Life.  Ready?  Here it is.

It’s not who you reach, it’s what you say that counts!

If you don’t have a consistent, compelling, unique marketing message your marketing will not work nearly as effectively.  So do yourself a favor and get your message right before you start committing money to an advertising program.  First of all, it’s far less expensive to create your message than to communicate it…and I’m the kind of guy who likes saving money AND getting better results.  How about you?

A Great Head Start For You

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Author’s Note:

Many business owners need help in crafting their branding statements, advertising, online web copywriting and content, press releases and the like.  I encourage you to find a good branding strategy consultant/professional copywriter who can take what’s in your heart and your head and put it in a way that will let you reach your goal of educating your prospects, allowing them to conclude they would have to be raving lunatics if they didn’t do business with you.  If you’re looking for a good online digital copywriting course, kindly check out Write Like A Madman And Make Money Like Crazy, my 13-Video, 41-piece multi-media tutorial.  Click here to watch the first video Free.

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