I educate, inform and influence. I am a professional copywriter.
Conversion copywriters and brand strategists like me understand that one of the biggest failings of small business is the lack of a consistent, compelling message. How can you expect prospects to choose to do business with you if you don’t give them reasons to do so? Reasons that are meaningful to them, not necessarily to you. Please remember an important truism: “It’s not about YOU; it’s about your CUSTOMER”.
Those trained in copywriting instruction and techniques, understand the science and psychology of words and images. We use them to educate, inform, motivate, inspire, excite, reassure, alert, soothe, exhort and encourage. And these things, that we do so well, are a great asset to our small business websites, branding, and advertising.
We appeal to both reason and imagination. Intellect and emotion. Joy and fear. A professional copywriter knows instinctively that our job is to help our prospect make the decision. A great copywriter wants the decision to be the best one for the prospect.
As you go about your business of selling products and services, stop and think if your radical website design, ad copy, and brochure descriptions live up to the level of the rest of your business. If not, consider contacting a professional copywriter. It may be the best – and least expensive – way of increasing sales you ever thought of.
Note: If you are interested in becoming a professional copywriter, or if you own a small business and need to learn the secrets of the world’s best copywriters, there are a number of good digital copywriting courses available to you. Since I created one of them, I thought I’d mention that you might consider my 13-Video multi-media course, Write Like A Madman and Make Money Like Crazy. My website is WriteLikeAMadman.com.