What Are You – A Small Business Entrepreneur or a Copywriter?
Know thyself and prosper.
Do you have the TIME, TALENT and TEMPERAMENT necessary to be your own Copywriter?
When small businesses enter into the world of marketing, advertising and websites, they do so with the expectation that their efforts and expenditures will generate sales and thus revenues for their business. Why then do so many SBO’s (Small Business Owners) decide to add “Master Copywriter” to their titles of Owner, CEO, and COO and try to do it themselves? They are usually too busy to make the investment in time and effort to produce money-making messaging.
Know When To Bring In Outside Expertise
I have been formulating brand strategy and copy for over thirty years. Truthfully, in that time, I have met but a handful of owner/CEOs that had the time, talent and experience to develop and craft their own marketing pieces. For a business to be successful in today’s marketing universe, you need to have a strong copywriter and an equally strong graphic artist and to create your message and present it in a pleasing and effective way. Is it more efficient for you to invest a few thousand dollars in hired expertise or invest the time necessary to do it yourself. Again, “Entrepreneur or Copywriter?”
Websites Need Particular Expertise
If you have a website (and you certainly should) it’s wise to have a web development strategy. This is a specialized skill. I wrote a blog post once entitled “Techies Can’t Write; Writers Can’t Tech!” Even my web-developer friends agreed with the premise. Take a quick look at the contents of my newest tutorial Radical WebPower for some ideas of how to transform your website from Yawn to Wow and get more sales and conversions too.
Like in all other aspects of business – do it right or do it over!
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Want To Know The Secrets Of The World’s Best Marketers?
All business owners need marketing. Some need a little help in crafting their branding statements, advertising, online web copywriting and content, press releases and the like. I encourage you to consider a good copywriting course/tutorial that can show you how to take what’s in your head and your heart and put it in such a way that will let you reach your goal of educating your prospects, allowing them to conclude they would have to be raving lunatics if they didn’t do business with you. If you want to boost your marketing skills, kindly check out Write Like A Madman And Make Money Like Crazy, my 13-Video, 40-piece multi-media tutorial. Click here to watch the first video Free