Don’t Copy The Mega-Marketers

“Don’t Copy The Mega-Marketers”

Small and mid-size businesses cause themselves grief by trying to

copy Mega-Marketers.

Mega-Marketers:  If You Don’t Have Their Budget, Don’t Copy Their Methods

Small Business Owners are unduly influenced by Mega-Marketers like Proctor and Gamble, Coca-Cola, GEICO and McDonald’s.  They read about them in books, magazines and blogs.  They study their advertisements and try to emulate them (“We should do something like that.”).  And they cause themselves untold grief.

These behemoths of marketing use a formula that, if copied by the average small business, can bring financial ruin.  Their formula is this:  Creativity + Repetition = Awareness.  Boiled down to its essence it says this

To create brand awareness and customer recall:

  1. “Grab attention using the most creative, unexpected and provocative images, statements and characters in your advertising
  2. Repeat, repeat, and repeat!”

When small businesses try to copy that formula they fail because they don’t have the money to carry it out.  C+R=A relies on putting your message in front of your prospect as many times and in as many places as you can.  They can afford the production costs, airtime, and mailing costs.  P&G will spend upwards of $1 Billion and six months to introduce a brand.

Once again, If you don’t have their budget, don’t copy their methods.

Here’s A Great, Free Head Start For You

Get a jump on your Website, Marketing, and Copywriting with my FREE Check List, 15 Action Steps Vital To Small Business Success.

#     #     #

Want To Know The Secrets Of The World’s Best Marketers?

All business owners need marketing.  Some need a little help in crafting their branding statements, advertising, online web copywriting and content, press releases and the like.  I encourage you to consider a good copywriting course/tutorial that can show you how to take what’s in your head and your heart and put it in such a way that will let you reach your goal of educating your prospects, allowing them to conclude they would have to be raving lunatics if they didn’t do business with you.  If you want to boost your marketing skills, kindly check out Write Like A Madman And Make Money Like Crazy, my 13-Video, 40-piece multi-media tutorial.  Click here to watch the first video Free

Get More Free Information

[gravityform id="3" title="false" description="false" ajax="true" tabindex="55" ]
WE’LL TAKE TUESDAY. Since no one has claimed it yet, we’ll take Tuesday for our official contact day. We won’t swamp your inbox. One information-loaded mailing per week. On Tuesdays. And we won’t share your information with any other entity, no matter what.

What Our Clients Say

Scroll to Top