Blog

Two Sides Of Marketing-Strategy and Tactics

This is all about Marketing Strategy and Marketing Tactics.  Understand the difference or you’ll waste time and money. What Is Your Marketing Strategy? Whenever I do marketing workshops, I always ask folks to “tell me something about your marketing”.  Here’s a sample of the responses I get. “We do radio spots on WXYZ” “I send

Read More »

Entrepreneurs’ #1 Mistake

Entrepreneurs’ #1 Mistake Venture Capitalists Agree Dee Power and Brian Hill, authors of “Inside Secrets To Venture Capital”, survey venture capitalists regularly to better help entrepreneurs. In their latest study, 28% of venture capitalists said the most frequent mistake was a “Lack of Marketing Strategy. Entrepreneurs failed to specify who their customers would be and how they

Read More »

Test Copywriting One “Tweak” At A Time

Trying to be your own copywriter?  Most small business entrepreneurs are.  You probably found there’s quite a bit more to it than laying some words on a page.  There’s conversion copywriting, copywriting for the web, SEO copywriting, and so on.  Even then you may think you have created the perfect website, landing page, or lead generator,

Read More »

One Costly Marketing Mistake

Finding and fixing this one costly marketing mistake could boost the effectiveness of your marketing and advertising tremendously This one costly mistake robs your marketing and advertising of selling power It cuts your returns by 30% or more.  This one mistake costs you in time, in money, and in lost sales. This one costly mistake costs

Read More »

John Smith’s Eyes – Virtually Free Marketing Research

“If you want to know WHY John Smith buys WHAT John Smith buys, you have to see the world through John Smith’s eyes.” Who Is John Smith? John Smith is everyperson.  He is no particular person.  But John Smith’s opinions and thoughts are one of the most sought-after qualities of today’s marketing industry.   Ray Rubicam,

Read More »

The #1 Mistake Entrepreneurs Make

#1 Mistake Entrepreneurs Make is the lack of a strong Marketing Strategy: Venture Capitalists Agree Dee Power and Brian Hill, authors of “Inside Secrets To Venture Capital” regularly conduct a survey venture of capitalists to better help entrepreneurs.  In their latest study, 28% of venture capitalists said the most frequent business plan mistake was a

Read More »
Scroll to Top