Alan Tarr

Two Sides Of Marketing-Strategy and Tactics

This is all about Marketing Strategy and Marketing Tactics.  Understand the difference or you’ll waste time and money. What Is Your Marketing Strategy? Whenever I do marketing workshops, I always ask folks to “tell me something about your marketing”.  Here’s a sample of the responses I get. “We do radio spots on WXYZ” “I send …

Two Sides Of Marketing-Strategy and Tactics Read More »

Entrepreneurs’ #1 Mistake

Entrepreneurs’ #1 Mistake Venture Capitalists Agree Dee Power and Brian Hill, authors of “Inside Secrets To Venture Capital”, survey venture capitalists regularly to better help entrepreneurs. In their latest study, 28% of venture capitalists said the most frequent mistake was a “Lack of Marketing Strategy. Entrepreneurs failed to specify who their customers would be and how they …

Entrepreneurs’ #1 Mistake Read More »

Test Copywriting One “Tweak” At A Time

Trying to be your own copywriter?  Most small business entrepreneurs are.  You probably found there’s quite a bit more to it than laying some words on a page.  There’s conversion copywriting, copywriting for the web, SEO copywriting, and so on.  Even then you may think you have created the perfect website, landing page, or lead generator, …

Test Copywriting One “Tweak” At A Time Read More »

One Costly Marketing Mistake

Finding and fixing this one costly marketing mistake could boost the effectiveness of your marketing and advertising tremendously This one costly mistake robs your marketing and advertising of selling power It cuts your returns by 30% or more.  This one mistake costs you in time, in money, and in lost sales. This one costly mistake costs …

One Costly Marketing Mistake Read More »

John Smith’s Eyes – Virtually Free Marketing Research

“If you want to know WHY John Smith buys WHAT John Smith buys, you have to see the world through John Smith’s eyes.” Who Is John Smith? John Smith is everyperson.  He is no particular person.  But John Smith’s opinions and thoughts are one of the most sought-after qualities of today’s marketing industry.   Ray Rubicam, …

John Smith’s Eyes – Virtually Free Marketing Research Read More »

The #1 Mistake Entrepreneurs Make

#1 Mistake Entrepreneurs Make is the lack of a strong Marketing Strategy: Venture Capitalists Agree Dee Power and Brian Hill, authors of “Inside Secrets To Venture Capital” regularly conduct a survey venture of capitalists to better help entrepreneurs.  In their latest study, 28% of venture capitalists said the most frequent business plan mistake was a …

The #1 Mistake Entrepreneurs Make Read More »

Simple Words, Short Sentences

Here are four simple words that, if heeded, will give your copywriting clarity and readability: Simple Words, Short Sentences. Simple Words Bring More Readers Unclear, overly long and complicated writing stops readers cold.  And you lose readers, conversions, and sales. By “simple” words, I refer to words whose meaning is universally understood.  I realize that, for …

Simple Words, Short Sentences Read More »

Continually Educate Your Customers And Prospects

Educate Customers with great, helpful information to keep you in the forefront of their minds. Do You Think Your Customers Are Smart? “Of course, they’d have to be.  They’re MY customers.”  Good thought and probably true.  But what may happen if a rival starts to send gifts of helpful and useful information to your customers, …

Continually Educate Your Customers And Prospects Read More »

Techies Can’t Write; Writers Can’t Tech

Techies can’t write; writers can’t tech.  O.K.  O.K.  I know it’s a gross generalization.  But the thing is, generalizations like this exist because – for the most part – they’re true.  Maybe it’s a right (write) brain/left brain thing.  I am a right brainer that means I do all the writing, mock-up designs and layouts, …

Techies Can’t Write; Writers Can’t Tech Read More »

Thinking Of Advertising On Radio?

Advertising on radio.  It’s something many small businesses have considered.  Come fancifully.  Others, seriously.  But what’s the real scoop about advertising on radio?  Is it hugely expensive?  Does a small business stand a chance?  Can you start small and ramp up.  All these questions have one answer: YES! How Do You Get Started? My friends…PLEASE …

Thinking Of Advertising On Radio? Read More »

Scroll to Top