COMPLETE – WLAM U's Copywriting, Small Business Marketing, and Website Science & Strategy courses each give you dozens of our Multi-Media Guides – Videos, Audios, PDFs, Case Studies, Templates, InfoGraphics, and Specialized Know-How, from basic to advanced. AND you get personal coaching sessions from Alan & Ed included.

COMPLETE – 24/7/365 lifetime access to all courses and materials in your “Major” - plus any new materials we add.  And for just a little more, you can get lifetime access to all 3 "Majors" - everything in the University.

EFFECTIVE -- Power up your message and get better results per dollar spent. You'll learn to Harness the Power of Words and Images and boost your Effectiveness – which is measured as Cost per Lead or Return on Marketing Investment. A study by the Wharton School of Business/U. of Pennsylvania concluded “Best results are inextricably linked to your message”, not how much money you spend.

EFFECTIVE – You learn faster thanks to crisp, clear, concise writing, supported by over 410 illustrations, charts, case studies that bring the facts to life.  Follow these systems and reach "Effectiveness Squared".

EFFECTIVE – You get reliable, consistent, relevant information from one master source, instead of from a hodgepodge of authors who can often give you unnecessary, or conflicting, information which adds confusion.

EASY – Saves time and frustration. Unlike other sites, you can find the exact topic or session you’re looking for in seconds with our Dashboard, Course, Tutorial, and Toolbox menus.  No massive scrolling or surfing through long videos.

EASY – Learn your way. We understand that different people learn in different ways, so you’ll find our “Know-How, How-To” information enhanced with videos, audios, illustrations, charts and real-world examples. Need help? We're here.